Zäna is a Mexican brand of stuffed animals for babies woven by local artisans. The idea is to maximize the value of these artisans' creations, bringing their textiles to homes throughout Mexico.
"Zana" means "moon" in Otomi, a detail Casa Maré utilized to create the logo. It includes a moon with eight dots, alluding to the eight phases of the moon and nighttime, the most important time for the Otomi people, when they gather with their families after long days.
Details like these are what Casa Maré observes, and what helps generate the company's concept, resulting in a well-chosen branding and a marketing campaign that connects the product with its customers.
We developed the design and programming of the website, which showcases all the products, as well as the brand's history, the packaging and sticker design, and the company's brand book.