Nestled in the historic Chimalistac neighborhood of Mexico City, Pimentel 12 redefines serenity and charm. Located just a five-minute walk from the iconic studio of Frida Kahlo and Diego Rivera, this boutique hotel blends artistic heritage, colonial elegance, and the lush greenery of its cobblestone streets.
Inspired by the beauty of the bougainvillea flower, a signature feature of the Coyoacan area, we crafted a visual identity that reflects the hotel’s sophistication and authenticity. The logo combines an abstract floral icon with modern serif typography, encapsulating the delicate elegance that defines Pimentel 12.
Our team proudly developed the branding, and overall creative design, curating a cohesive identity that enhances every aspect of the guest experience. From letterheads, business cards, and door hangers to exclusive patterns, custom candles, coasters, and luxurious bathroom amenities, every detail was thoughtfully designed to reflect the hotel’s essence. With a terracotta-inspired color palette drawn from natural clays and the surrounding landscape, Pimentel 12 embodies a harmonious blend of design, comfort, and cultural heritage.
This boutique hotel is more than just a place to stay—it is a serene retreat where history, artistry, and modern elegance come together to create an unforgettable experience.
