H&M is a fashion brand with a presence in over 100 countries, recognized for offering stylish clothing for a diverse audience.

Service
Brand Experience
Year
2021
Industry
Fashion

Casa Maré's intervention this time went beyond the conventional. Together with the brand, they carried out a campaign shot on a farm. The marketing team integrated this concept into the packaging, designing boxes with a farmhouse aesthetic for shipping the products.

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The clothing used in the campaign was made with dried flowers. Casa Maré proposed complementing the experience by also sending a box of dried flowers to the influencers, seeking to generate greater attraction and innovation among the public.

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In addition to conceiving the campaign, Casa Maré was responsible for the design of all visual and graphic elements, including cards, bags, and flyers sent as part of the promotional campaign.

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