At Casa Maré, we developed the branding for Hale Cart, an eco-friendly golf cart service in Costa Rica designed for surfers and adventurers. The name combines “Hale”, a popular Costa Rican phrase meaning “Let’s go”, with “Cart”, representing the golf carts that transport users to their ideal surf spots.
Our work extended beyond naming to a full brand identity, including icon design, custom patterns, stationery, a website, print applications, and a brandbook. The visual identity reflects the brand’s adventurous spirit and commitment to sustainability.
With a fresh and functional design, Hale Cart seamlessly blends culture, innovation, and convenience, offering an exciting way to explore paradise in Costa Rica.