At Casa Maré, we developed the branding for For Thea, a Mexican jewelry brand founded by two entrepreneurs passionate about bringing the craftsmanship of Taxco’s silver to the U.S. market. Our work included the naming, logo, and brand icon, all rooted in the essence of silver and its rich history.
The name For Thea combines the atomic number of silver (47) with Thea, the Greek goddess who bestowed brilliance upon precious metals. The logo, a symbolic ring, encapsulates the essence of Taxco with its iconic cobblestone streets and cathedral, paying homage to the city’s silversmithing legacy.
Beyond the logo, we designed packaging, custom patterns, and other visual elements that reinforce the brand’s exclusivity and artisanal craftsmanship. With a refined yet meaningful identity, For Thea shines as a modern tribute to Mexican silver.
